Art and entrepreneurial activities have in common that they foresee future trends and express them either in pieces of art or in entrepreneurial projects. That’s the reason that many successful entrepreneurs are, at the same time, interested in the world of the arts. As no entrepreneur can be in all businesses at the same time, he also has to give some focus to his collection of arts.
The current collection comprises two differently themed collection areas ranging from modern to contemporary art and exhibited in the two locations La Punt in the Upper Engadine and Erlenbach near Zurich.
Next to its main focus on ‘the Giacometti Family’, Chesa Merleda is exhibiting works themed around the Swiss mountain regions, animals and landscapes, whose compositions are also dedicated to the changing perception of natural beauty. Sporadically changing exhibitions from the Engadin collection paired with external loans take place at the neighbouring hotel Gasthaus Krone.
Artists in La Punt:
Matthew Barney, Peter Robert Berry, Augusto Giacometti, Alberto Giacometti, Giovanni Giacometti, Paul Klee, Louise Lawler, Jason Martin, Qui Shihua, Louis Sutter, Albert Steiner, Paul Strand, Not Vital, Andy Warhol
The focus of the Erlenbach collection is international and centred around forms of artistic expression of the female art of combining life and art, intuitively and authentically, and in part by withdrawal into themselves.
The two positions are clearly meant to complement each other in the individual works. On the one hand, they are intended to be recognisable as female art, i.e. the artwork should be narrative, mystical, sensitive, intuitive and authentic. On the other hand, each exhibit is meant to mirror the individual artist’s personality.
Artists in Erlenbach:
Louise Bourgeois, Candida Hoefer, Rebecca Horn, Yayoi Kusama, Agnes Martin, Georgia O’Keeffe, Fabienne Verdier, Bridget Riley